This was a unique project I had the pleasure of working on. After the ’26 Hungarian elections, IK Outdoor decided to launch a billboard campaign with a positive message, aiming to communicate the potential of public advertising, and chose a spot infamous for the previous government’s propaganda. It was widely celebrated, with almost every major press covering it. The scope was also interesting, it was 8 billboards next to each other that I had the chance to design, that It’s not an everyday task. The cooperation was established under Lupian.